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  • SCRC Spring Event - Big Data & A Walk in Their Shoes

SCRC Spring Event - Big Data & A Walk in Their Shoes

  • 07 Apr 2015
  • 11:00 AM - 2:00 PM
  • Taco Bell Corporate Headquarters, 1 Glen Bell Way, Irvine, CA 92618
  • 101 registrants

Registration

  • Available to any individual who is employed by a company that RECEIVES relocation related services.
  • Any individual who is employed by a company that PROVIDES relocation related services.
Registration is closed

 Sponsored by:    

Two Big Topics
One Great Location
 
"Big Data & 

A Walk in Their Shoes"





 When: Tuesday, April 7th at 11:00 a.m.
 Where: Taco Bell Corporate Headquarters
1 Glen Bell Way
Irvine, CA 92618
 Details: Join SCRC this Spring as we tackle two big topics at one great location. Our keynote speakers, Bart Morse and Andrew Richburg, will address the hot button topics of big data and journey mapping, taking a more in-depth look at each and how they affect our industry.

Big Data is a popular term used to describe the exponential growth and availability of data, both structured and unstructured. Big data may be as important to business – and society – as the Internet has become.

Why? More data may lead to more accurate analyses. More accurate analyses may lead to more confident decision making. And better decisions can mean greater operational efficiencies, cost reductions and reduced risk.

Journey Mapping
Since the relocation is primarily a service based industry, understanding the "journey" your customers take during their interaction with you can be an incredibly useful tool to understand and improve your customer experience. No matter which part of the relocation process you touch, a great customer journey map documents your customer experience from your customer’s eyes, helping you to understand not only how customers interact with you today, but also identifies improvement opportunities.

Agenda:
11:00am - 11:20am President Introductions and Board Update
 
11:20am - 12:30pm  Bart Morse, Decisive Data, Big Data
12:30pm - 1:00pm Lunch 
1:00pm - 2:00pm Andrew Richburg, C3LX, Journey Mapping
2:00pm - 2:10pm Wrap-up



KEYNOTE SPEAKERS:

 Bart Morse,
Decisive Data

Bart Morse is a business intelligence consultant with Decisive Data, a technology services firm that empowers organizations to improve decision making with better data, reporting, and analytics. Bart has served clients such as Microsoft, Pacific Life Insurance, T-Mobile, Citrix, Taco Bell, The Irvine Company, The Lakers, and The Academy of Motion Pictures Arts & Sciences. He graduated from the University of Colorado at Boulder and resides in Orange County.


Andrew Richburg,
C3LX

Andrew Richburg is the CEO of C3LX, a deep customer engagement and experience design company headquartered in Denver, Colorado. Andrew’s career journey includes a variety of stops and detours along the way, including leading the Marketing and Strategy functions for Sanford Health, a top 20 integrated healthcare delivery system; leading Marketing for Sundog, a marketing technology company; teaching at the University of Minnesota; and a few other gravel roads. 
   

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